The ultimate purpose of Social Media Optimization, just like Search Engine Optimization, is to draw visitors to a particular website and increasing its visibility on the internet. However, how SMO differs from SEO lies in the fact that although Search Engine Optimization concentrates on redirecting traffic from search engines, Social Media Optimization targets driving traffic from sources other than just search engines. However a successful Social Media Optimization strategy leads to an improved search engine rating for the website.
Social Media Optimization methods can be implemented in two ways:
Social Media Optimization can be understood simply as "word-of-mouth" publicity, done through the use of social networking websites, blogs etc. Social Media Optimization is also a form of viral marketing, where the publicity is done not using family or friends but through tools such as blogs and social, image and video-sharing websites.
Social Media Optimization has much more applications than just gaining more visibility on the internet. Companies are using it to expand their horizons and use Social Media Optimization for product development, recruitment, brand building, business development, customer relationship as well as public relation exercises. It allows for a more healthy relationship between the company and the consumer, allowing direct interaction and transparency.
Smart businesses resort to not just Search Engine Optimization for their growth but also throw in a healthy balance of Social Media Optimization to leverage the most out of their resources. Some healthy practices to make the most of your Social Media Optimization strategy are as follows:
Social Media Optimization is considered to be an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations, which care about their online presence. To sum it up, Social Media Optimization is an integral part of emerging businesses. To thrive in today's highly competitive market, it is the need of the hour.