Essentials of Social Media Marketing Strategy-Part 1

in Social-media

PR Agencies offer social media marketing services that allow promotion of brands in creative ways to flare up and encourage conversations. Every brand should improve promotions from idea to operation for social media marketing, publicity and audience outreach. SEO or PR Agencies should realize the power of social media and how to convey creative and everlasting message that results in conversions may be sign up or sale.

Social media platform has changed the way of communication with audience from one way communication to two way communications. Information circulation, customer conduct, individual and commercial transparency have all transformed. Here are some of the ways to implement social media marketing are:


Blog are the best way to express your thoughts and feeling in the content format and share it with your followers and others. It has been seen that audience are spending more times to read blogs of individuals before making any decision to shop or bookings. So blogging plays very important role in PR of your brands or business. Allow followers to publish articles, blogs and post comments about their experience with products, this called guest blogging. Sharing on social networking sites and participation is micro blogging.


Discussions about your brand name or product on forums and other social sites spreads the social mentions and viability. People involve in this kind of discussion are the real brand ambassador for your product and with mouth publicity as well as online they promote your product free of cost.


Recently P&G introduces the FMOT and Google ZMOT models of consumer behaviour while making decisions for purchase, conclude that most of audience take part in reading reviews and comments before making any decision. So, it is very important to invite individuals to post and review comments associated to your product.


Create polls on social media websites and official site will build interest and engagement of user with the brand. Polls may be multiple choice questions, allow followers to vote and view results. Higher number of votes in favour of your brand can build trust of consumers toward brand and increase the conversion rate.

Live and Event Chat

Most of the social media websites allow creating events and live chat session with your followers. So try to take advantage of this facility and support real-time private or group chats, or organise a live (like hangouts of G+), weakened chat around a highlighted guest or event.

Ratings and Reviews

Ratings are very impressive way to engage and build trust of consumers toward your brand, so allow followers to rate and review products or services.

Your social media marketing Strategy should include everything what i discussed above. Next time i will discussed some more activities of social media marketing.

To be continue……

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Binary Semantics has 2 articles online

Mr. Akhil Choudhary alumni of DCE Delhi, owned Binary Semantics,is a client centric global software development company offering IT services, Consulting services and Knowledge services across several industry segments such as Automobiles, Manufacturing, FMCG, Technology, Insurance, Travel, Hospitality and B2B Publishing.

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Essentials of Social Media Marketing Strategy-Part 1

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This article was published on 2013/03/26