Are you trying to increase the customer base of your business, without having to invest a small fortune on business promotions? Well, consider developing a foolproof social marketing strategy then. By using social media networks like Facebook, LinkedIn, and Twitter, you are guaranteed to reach a lot more potential customers than you ever could through conventional methods of promotion.
So, how do you plan to go about developing a social marketing strategy? In case you are not too sure about it, here are a few pointers that should help you out:
Chalk out an activity plan before you do anything else. Prepare the schedule keeping in mind the number of updates you wish to be posted on social media networks on a regular basis. Be careful not to overdo it. 3-4 Facebook updates and 6-8 Twitter updates on a regular basis are usually enough in the early stages of your social media campaign. You can always expand it later on, as you taste success.
Allot proper amount of man hours to the activities. If you have a few employees already knowledgeable about social media, then it is just fine. Otherwise, consider training some of them regarding the proper ways of developing and executing a social media strategy. This may require a little investment during the early stages, but do it anyway. The returns you are likely to get from it make these little investments worth their weight in gold.
Enforce some kind of quality control over the material that gets posted in your social media channels.
Make sure that the updates are not all of the same kind. For instance, promoting your products and services once every hour is a strict no-no. Keep the updates interesting by sharing interesting bits of news, fun facts and industry insiders with the visitors. Feel free to mix up a few promotional updates with those.
So, what are you waiting for? Call your marketing team, put on your thinking cap, and start developing a proper social marketing strategy, right away. This can go a long way in boosting your revenues more than anything else you have done for your business.