A business with small budget and staff can have difficulty in creating a marketing budget covering both traditional and new media. A new window can be open with social media, which, particularly, can provide great opportunities for small businesses that want to target specific audiences or demographics. Here is how small business can do traditional as well as new media marketing.
A 5-Step Approach to Traditional Media Marketing
Step 1: Put your message into writing. Doing so lets you be consistent with the approach you take to the media and the image you want pitch with. Define all the things that need to be shared and also the things that need to remain confidential. Make sure the staff uses language perfectly and cautiously while talking to the media.
Step 2: Appoint a contact person who will contact media and establish an ongoing relationship with it. The contact person should be one single point of contact for all media-related inquiries and questions.
Step 3: Make a list of media contacts that would publicize information about your business. Make sure you do not forget local media, trade publications, trade associations, and online newsletters.
Step 4: Get your news releases written professionally. Either hire a specialist or train an in-home person who will write all the news releases in stipulated format, all precisely and perfectly.
Step 5: Invite media to business-related events, like grand openings, product launches, etc. Make sure you portray the best picture!
A 5-Step Approach to Social Media Marketing
Step 1: Identify the target markets and create a specific profile including demographics like age, income, geographical location, identified interests, etc.
Step 2: Choose your social media networks cautiously, learning about how they work, what their policies are, who their members are, and many other things. Test as an individual for end-user experience.
Step 3: Use right and targeted keywords. Find out how people are searching for topics related to your business. Use SEO-friendly content in your articles, web-page content, social media interactions, etc.
Step 4: Provide ongoing update and make sure you appoint someone who maintains constant and authentic presence.
Step 5: Stick to your social media strategy and carry it out faithfully. Communicate wisely.