In order to develop pharmaceutical social media strategies, companies and organizations must first be present on social media platforms and adopt a multi-channeled approach. This means setting up accounts for Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube, among others.
There may be some social media platforms that do not seem like the best fit for your company or organization. The best way to be certain is to see what your competitors are doing in terms of pharmaceutical social media. If your main competitor has a YouTube channel then so should you. However, you may not want to rule out a platform for Pharmaceutical social media use, even if your competitors are not present on it. This could be an opportunity for you to gain a competitive advantage over your competitors. For example, maybe none of the hospitals in the area have a Facebook page. By creating one and using it effectively, you might be able to reach some audiences that are not being reached through other forms of social media.
By now, all would agree that pharmaceutical social media has become an essential tool. Public relations practitioners use pharmaceutical social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube are all important channels for pharmaceutical social media campaigns.
As a company or organization in the health industry, it may not seem important to be participating and interacting on social media. All too often healthcare practitioners’ dismiss social media as not being applicable to their industry.