Delving into the world of social media is no easy feat. One of the social networks you're probably on is Facebook. If you are on it, how can you make use of it for the betterment of your company/business? The answer lies in the mystery of Facebook's algorithm, the thing which determines what shows up on your newsfeed, the same thing which affects what shows up on other people's newsfeeds. So in your efforts in tackling social media, learning how to “play” with this algorithm should be part of your agenda.
It's called the EdgeRank algorithm, and it's what determines what pops up on people's newsfeeds as they spend time on the social network. As per what has been said, you're going to have to make sure your content is visible and shows up frequently, especially on the feeds of your audience. Here's what you can try to do:
Actively. Participate. – The more you participate, the more likely you will appear on the newsfeeds of your prospects. However, it's not about just participating, rather you also need to connect with them. You need to turn your prospects into followers. First off, you need to add them as your friends so that you can start connecting with them.
Use a poll. – If you've been active on said social network thus far, then you've most probably already connected with your prospects and have a number of people as friends. If you do, what you can do to help get feedback and visibility for your company page is to ask a poll question. You can have people give their own answers and vote, or limit what they can choose to answers you yourself placed within your poll question. The more people comment on it, the better the chances you will show up in the newsfeeds of those who answered your poll, and the better the chances of you appearing in the feeds of their connections as well.
Share. Share! – Another way to promote participation among your audience and followers is to share your blog posts and ask questions in regards to what thoughts it evokes within them. Alternatively, you can share their posts and promote more activity between you and them. Facebook is, after all, a social network for people to connect through. It wouldn't be a wonder if people start commenting on your blog posts and share it; you should do the same as well to promote more interactivity between you and your audience/followers.
The highly successful social network that Mark Zuckerberg created is now one of the best places to market in. If you have what it takes to be a social media marketer and want to tackle Facebook, then these 3 tips should prove useful to your efforts. Still, there are a lot more ways in which you can handle Facebook in terms of doing internet marketing, however these should be enough for now. Gaining some much needed visibility should be your priority in the early stages of your online marketing efforts.