Use of social media has substantially increased during the past few years. It has become an essential part of our daily lives today and it has become difficult for us to even imagine living in a world that is devoid of these social networking websites. Most of those who use social media must have heard about the term “Social Media News Release” but not everyone knows what it actually means. A news release for social media is just like a traditional news release except that it is used on the social media and is Web 2.0 optimized. This means that this type of news release is meant for being shared and for encouraging interactivity. It can be easily shared on the social networking websites and contains several other Web 2.0 elements.
Generally speaking, the additional elements used in news release for social media include multimedia items such as downloadable images, PDF/DOC files, or audio/video files. These can also include a way for the readers to comment on the content of the news release. This type of social media news release also provides the readers with an easy to bookmark it in social bookmarking sites. Alternatively, they can also share it via e-mail. Technical tags and links to purpose-built del.icio.us pages can also be provided with this type of news release. Those who regularly use online or email press releases for their businesses should actually use social media news releases as they are more effective and are quite easy to use.
Social Media Press Release is being extensively used these days for reaching out to a larger audience that uses the social networking websites for interacting with others. The content of such news releases should be interactive and should be easily sharable. If your press release does not live up to the expectation of the people, your chances of attaining major social media coverage may suffer. Do remember that you do not need to change your present format but only need to add additional elements for making it more relevant for the social media. You can add a variety of downloadable items including PDF or Word documents along with podcasts and video clips in this section.
Using social media press release can really help you in boosting your business in an easy and effective way. There are several websites also that offer help in writing and publishing of these news releases. You can search the internet for getting details about a good agency or firm that deals in these things and take its help.