Social Media SEO is one of the fastest growing fields in internet marketing. And for good reason: social media is one of the fastest growing communications mediums on the internet. Sites like Facebook and Twitter have exploded in popularity over the past few years, but companies are just now starting to realize that they can use these platforms for business purposes. The optimization of such sites like Facebook and Twitter aims to leverage the power and scale of these platforms to help enhance brand recognition, familiarity, and, ultimately, sales.
What is Social Media SEO?
Social Media SEO is a technique that uses social media outlets such as Facebook and Twitter to market a brand or company. These sites are generally used for personal communications, but as they continue to grow, more and more businesses are creating accounts to help reach new customers and maintain and open dialogue with their existing user base.
What are the benefits of Social Media SEO?
There are multiple benefits of using social media platforms, such as Facebook and Twitter, to advertise your brand. The first is that it adds credibility and legitimacy to your product and services it lets customers know that theres a real person working the levers of the organization. In short, it helps your company avoid the image of being a faceless corporation.
The second is that it promotes awareness of your company and its products. Social media platforms are an excellent way to reach new customers tens of thousands of people register on these sites every day. And if one person becomes a fan of your company or product on Facebook, all of their friends are alerted to it.
The viral nature of these sites allows you to broadcast your message without having to reach every since member individually.
The last benefit of maximizing social media platforms is that it keeps news from your company fresh. If your company is using Twitter every day, its keeping a line of communication open with its customers. This line of communication can be used to alert customers to new products, new features, or simply to keep your companys name at the top of their minds.