Social Media Trends & Marketing

in Social-media

Social media is continually evolving, so in order for us to utilise this tool for our online business growth, we need to keep up to date with the changes. There are some trends that change quicker than the UK weather, and others that are here to stay for a while. Trendspotting is an activity vital to devising your online strategy.

Understanding where your customers reside within the social media village is also essential to your internet marketing strategy. Once you've found where they are, you must learn how they interact and communicate. As with any strategy, what makes them tick? Get into their heads. When they are using social media, how do they react to advertising, and what type?

Always remember this is their personal space. Try not to invade their social retreat, encourage them to follow YOU! It is time to be clever and more creative than ever before. If you get your marketing angle right in cyber space, you could create a global phenomenon in a fraction of the time it takes for more traditional advertising methods.

Make sure you log on to the leading news sites everyday and interact with information from ‘Mashable', keeping up with the trends. You may come across a story that relates to what you are offering, or a trend that creates a spark of genius within you. Take time to look around the social web sphere yourself and take note of what others are doing, and with what success? What attracts you or what makes you press X? Who and what are people following and why?

One of the biggest trends about to explode in 2011 is branded content. Internet marketers have the potential to engage and inspire thousands of consumers through creating content that enriches the user's social media experience.  Subtle selling, through offering beneficial information to your target audience in an appealing format is one of the most successful routes, and should not be overlooked. Shouting messages and orders at customers is unproductive. Adding value to people's lives will get you far, both on and offline.

When building customised branded content, link the information via the key sites to include Facebook, YouTube, Twitter and YouTube (the future of internet marketing is linking everything together in a cohesive, unified experience). Make the information beneficial, consistent and ensure your content inspires the user to take action, clicking the link and hooking them back to YOUR site, (and ensure the link takes them directly to the page of interest). It is vital that you determine who your target audience are and use the latest internet marketing and social media tools to target your content towards them.

Video sharing is now a crucial part of this process, and one of the most successful ways to market online. With more and more users willing to spend that extra bit of time interacting with your beneficial visual messages, never forget how are you adding value to their lives within these moments? How are your products and services going to help them? That is all that matters. (Click here to view our video sharing tips).


Key Words to Remember & Research:

  • Trends
  • Value
  • Benefit
  • Targeting
  • Online Strategy
  • Branded Content
  • Video Marketing
  • Cohesive Experience



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Lilach Bullock has 12469 articles online and 12 fans

We are only given one life and I think it's very important to live it free from regret. I don't think there has ever been someone looking back on their life who wishes they spent more time working and less time with their family. Quite the opposite I'm sure!

I love my work, but I love a lot of other things too… Personally, my proudest achievement is giving birth to Emily, who is now five.

Until recently I ran my own successful business, asklilach Ltd. I set it up from scratch whilst looking after my 2½ year old. I absolutely loved it but it wasn't perfect – I was spending a lot of time working when I felt as though I should have been spending quality time with my daughter.

So, I decided to take the brave step and sell it (the business that is, not my daughter) so I could spend more time with my family.

But I still felt as though I needed something more, but something that would fit in around my family. Because of my business success, I have an excellent understanding of the demands of today's complex business environment. My contribution was recently recognised when I attended the Best Mumpreneur of the Year Award at Downing Street (yes, that's me).

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This article was published on 2010/10/12