The Many Facets Of Good Business Pr

in Social-media
There is a lot more to public relations than just press releases and media alerts.

The whole idea of public relations is based on an idea. If you have a product or a vision then you have an idea, and good PR always starts with an idea.

So you have an idea but how do you take it and make sure that it delivers in every avenue of promotion for your business or other venture? You have to know why you want to do it so you can implement it and you have to work fast. You also have to know all the facets of PR so you can connect all the dots and get your message out there via as many channels as possible.

The Benefits of Multiple PR Services

There are many ways public relations can influence the way people think and make decisions - one of these ways is through publicity. It is a whole lot more than press releases. It requires communicating with the media and keeping in tune with what they are working on at the moment. A PR professional knows what is going on currently and they can tie your message in with current news with how it relates to your business, your product, or how you are trying to position yourself in your industry. This is only one facet of good public relations. Some of the other facets include:

Social Media: With a society and world that is becoming increasingly mobile, social media is a great way to create personal one-on-one communications with many people. The problem with social media that it has been abused by people who do not know how to use it effectively to create a rapport with their client base. Instead they simply send out messages haphazardly and often to an audience who does not have an interest or anything to do with the persons business venture or product.

What these people do not realize is they are wasting a valuable PR tool that can be an essential piece to growing their business through PR. Not the only piece, but a pretty significant one when it is used with a specific strategy and with the greater good in mind. Although there are many different types of social media platforms you must do your homework to find the ones that are appropriate for your specific topic.

For example, if your business is about therapy for the elderly and you choose a social media site that has a primarily younger crowd your social media plan will most likely hit the wrong audience. Social media takes time and dedication so you want to ensure you make it count by doing your research ahead of time.

Surveys and Marketing Research: To be effective with PR you have to get inside the minds of your target market and the only way to do this is through surveys and marketing research. If you do not know what makes your audience tick how can you possibly create an effective PR strategy that will speak to the needs of your audience?

You have to conduct your research in a way that encourages people to be honest. If you run up to someone and ask them what they think they may not be honest with you because in general people do not want to hurt the feelings of others. However, there are survey instruments that can be done to help you monitor emotional responses where you will be more likely get more precision-oriented answers that are honest.

Awards: Awards are another way of using public relations in your favor if you know how to use it to your advantage. A good PR professional is able to research what awards are considered credible in your industry which will provide you with the most mileage out of public relations.

For example, there are companies that provide awards, but if you are chosen you have to buy your own certifications, trophies and plaques. This could hurt your credibility because somewhere along the line it will be discovered that the award is from a company that makes money off of selling awards, and everyone gets picked.

A PR professional can help you to link up with credible award panels and ensure that the award is relevant to what you have actually done.

Speaking Engagements: Public speaking is great for getting the word out and if you have quality information that is useful to your audience you will garner a lot of attention for you and your company. Remember that it works the same way as communicating with the media. If you show interest in the organization you want to speak in front of, they will take an interest in what you have to say. If it is all about you, then expect to be waiting a long time for that opportunity to speak. It is also a great way to get your name out to people who have influence in your industry and to meet and learn from other professionals.

Good public relations have many different services for reaching people at many different levels, but it is not about selling. Instead, the different channels are used to provide useful advice and help to others in a way that enhances their lives. If you use PR to establish your credibility, people will be more likely to listen to your marketing messages later and this is where a great PR company can be beneficial to your success.

About Karla Jo Helms CEO, JoTo Extreme PR(TM):

After managing Public Relations for an Inc 500 company for several years Karla Jo Helms was ready to launch out onto her own and bring her unique take on PR to businesses both large and small. PR is a powerful tool that can garner wide acceptance and delve into arenas that marketing cannot touch, says Karla Jo, PR Strategist and CEO of JoTo Extreme PR(TM). Helms got her start creating and implementing PR Strategies for entrepreneurs and developed a keen eye for how to hone in on the best use of PR to increase the Return on Investment of ones marketing dollars.

Author Box
Karla Jo Helms has 1 articles online

Helms ability to attain critical mass by utilizing all methods of PR allows her to put together complete strategies for clients that attain measurable results. A background in sales, business management and media relations has given her a well-rounded understanding of how to harness the power of PR for business...the end result being a wider sphere of influence and the invaluable commodity of goodwill garnered on a broad basis for her clients. Visit her at

Add New Comment

The Many Facets Of Good Business Pr

Log in or Create Account to post a comment.
Security Code: Captcha Image Change Image
This article was published on 2010/12/01