A social network is a social structure made up of individuals (or organizations) called “Nodes”, which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, or relationships of beliefs, knowledge or Prestige. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved; organizations are run, and the degree to which individuals succeed in achieving their goals.
Social networking has become widely adopted in the consumer and personal market place, but has not gotten the expected grip in the business world. Social networking is a platform where businesses can establish their name throughout the internet web space, among website users, and the world of online communities. Most social networking communities provide profile pages for uploading images or logos, a profile section to add about or business descriptions, and sections to include contact information like website address, location, or phone number. I’m sure you’ve heard of social networking face book and Twitter being the most popular forms at the moment. Most people use these social networking sites for personal use to connect with friends and colleagues.
However, using social networking for business is also becoming more and more popular and for very good reasons. Social media is a very powerful method of communication and best of all its completely free.