Businesses would be missing out on customer engagement opportunities if they didn’t dial into social media and online networks. Many consumers can be found on Facebook, Twitter, Google+, and many other social media portals. Businesses need to utilize the information customers relay through these channels by efficiently incorporating all this data into their business plan. In order to be more time efficient and informed, many businesses rely on some of these social media management tools in order to succeed.
Sprout Social – Sprout Social links together your Facebook, LinkedIn, Twitter, and other networks so you can promote your businesses and brands effectively. Develop and manage your social media presence by utilizing their competitive insights and analytical reports, and converse with your customers all from one dashboard.
Cost: Starts at $39/month
PageLever – PageLever allows you to manage your Facebook page and generate more page traffic. A business can use PageLever to analyze their brand’s Facebook presence by measuring engagement from fans who frequently visit your page, as well as attracting new fans. Give your fans and customers more information on Facebook by being as informed as you can yourself.
Sysomos – The Sysomos tool searches for live conversations on your social media networks, giving you unlimited access to valuable information. Analyze customer conversations, get real-time data, find out ages and gender of your customers so you can formulate a plan towards a target audience, and manage your brand pages for success.
Social Defender – See how your brand compares to others and manage your social media presence with Social Defender. Engage with your target audience by listening and responding to their feedback in real-time, as well as managing your pages for spam through the workflow and team management features. Manage your Facebook, Twitter, Google accounts from one powerful and comprehensive area.
Simply Measured – Do more than just manage your online platforms – Simply Measured allows you to analyze your social media efforts by creating Excel sheets so you can have the reports necessary to formulate a more effective business strategy. Its advanced data measurement system helps businesses efficiently and informatively reach their consumers.
Cost: Starting as low as $500/month
Alerti – Alerti is a social media management and monitoring tool that makes sure you have current information and are always updated on what’s being said about your business and brand. Their search engine capability looks for information from the established social networks, blogs, videos, and more.
Radian6 – At Salesforce Radian6, users can find that managing and measuring their social media efforts is made easy through their monitoring and analytics tools. And having recently acquired Buddy Media, this management tool has been made even stronger, so businesses can effectively keep track of how their brand measures up to competitors and industry buzz.
Cost: Multiple plans starting at $600/month.