Going by E.L. Thorndike, who is the brain behind the theory of social intelligence, the terms refer to the capability to “act wisely in human relations”. There are multiple ways in which one can test social intelligence, though not every test would be successful in assessing social intelligence perfectly. This is because some of them give more credence to specific words and expressions. These tests perhaps are a better medium for testing abstract intelligence.
Making Use of Social Intelligence for Business generation
Social intelligence today has attained a greater significance in online trade, business and commerce and is an essential gateway to human or customer behavior. With the increased level of innovation in the internet, social gaming and commerce today provides greater opportunities for organizations to observe, analyze and understand the numerous aspects of user activities, demographic profiles and other mass behaviors.
Social media intelligence is a huge and vast and is a mind boggling subject. It has played an instrumental role in deriving consumer and organizational psychology and other disparities. Though the subject appears interesting and intriguing, but if one does not follow certain guidelines then the whole concept can be very misleading. Hence, in order to make the whole procedure easy yet helpful for you, there are eminent service providers that provide solutions in social intelligence. This in turn helps the users to track essential inputs across various social platforms and tap into important user behavior. Almost every service providers follow a certain strategy that focuses on a wider marker for online trade and attains valuable and perceptive insights real time with the help of social media analytics applications.
Advantages of Advanced Social Intelligence Applications
The advantages of resorting to the new age social intelligence solutions available are many. Let us have a look at them:-
1. It aptly measures the effectiveness of acquisition campaigns and carries our funnel analysis on viral promotions and features
2. Easy to set up and operate
3. Allows the users to monitor the virtual currency monetization and other trend metrics for instance ARPPU, ARPU, payment type, conversions and many others
4. Helps in understanding the trending metrics such as ARPPU over the last thirty or sixty days or drill down by payment types
5. Allows the users to gain predictive insights into their application features that are used most and on what drives monetization make smarter, faster operating decisions
6. Helps in creating user profiles for targeting and customizing application content to the most-engaged and valuable users, such as frequent visitors or frequent purchasers
7. Allows the users to derive deeper and useful insights into the demographics of users with information provided through Facebook’s Social Graph API
Leading market players specializing in social media analytics tools have transformed this analytics into mechanized business process that helps in improving the user’s reach, retention campaign and revenue generation. Together, all these help in increasing the social intelligence.